Times Square is a main intersection in Manhattan, a borough of New York City, at the connection of Broadway and Seventh Avenue and stretch from West 42nd to West 47th Streets. The Times Square area consists of the blocks between Sixth and Eighth Avenues from east to west, and West 40th and West 53rd street from south to north, making up the western fraction of the profitable area of Midtown Manhattan.
Previously named Linacre Square, Times Square was renamed after the Times Building (now One Times Square) in April 1904. Times Square, from time to time known as the "Crossroads of the World," has achieved the status of an iconic world landmark and has become a symbol of New York City. Times Square is principally defined by its spectaculars, animated, digital advertisements.
The junction of Broadway and 42nd Street, at the south-east corner of Times Square, is the Eastern last stop of the Lincoln Highway, the first road crossways the United States of America.